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Weekly Edition May 5, 2008

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    Anne Reed
  • Eggs, Milk, Butter, And . . . Darn It.

    New research confirms two things. First, I’m not the only one who keeps forgetting that fourth thing I need at the grocery store. And second, I probably won’t get better at remembering it. Translation for lawyers: if you need jurors to keep more than a handful of facts in working memory, you have to give them special tools.

  • Case Digests
  • Extending the value of your firm’s PR efforts

    The following guidelines give insight into some of the coaching we give to our agency public relations teams. From basic principles for developing stories, to seeking additional opportunities to pitch stories to media, these steps serve as a process for you to craft media coverage that matches your strategy and carries your message.


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