http://www.wislawjournal.com/type.cfm/The%20Robe%20Report The latest News updates for The Robe Report from WLJ en-us Copyright 2008, Wisconsin Law Journal. http://www.wislawjournal.com/article.cfm/2008/05/05/Extending-the-value-of-your-firms-PR-efforts The following guidelines give insight into some of the coaching we give to our agency public relations teams. From basic principles for developing stories, to seeking additional opportunities to pitch stories to media, these steps serve as a process for you to craft media coverage that matches your strategy and carries your message. Mon, 05 May 2008 11:01:37 CDT http://www.wislawjournal.com/article.cfm/2008/04/07/Whos-to-blame-for-media-misquotes--you-or-them When coaching clients on how to work with media, I start by asking for each participant’s greatest fear. Inevitably, the majority say being misquoted or taken out of context. This is especially true with attorneys who are trained to dissect words for specific intent. Mon, 07 Apr 2008 13:51:26 CDT http://www.wislawjournal.com/article.cfm/2008/03/31/Bio Karl Robe, APR, leads the public relations practice at Avicom Marketing Communications, which has local offices in Waukesha and Milwaukee. He can be reached at karl.robe@avicomdirect.com . Mon, 31 Mar 2008 15:21:33 CDT