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Extending the value of your firm’s PR efforts
by Karl Robe on May 5, 2008 11:08 CDT
The following guidelines give insight into some of the coaching we give to our agency public relations teams. From basic principles for developing stories, to seeking additional opportunities to pitch stories to media, these steps serve as a process for you to craft media coverage that matches your strategy and carries your message.Click for more
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Who’s to blame for media misquotes … you or them?
by Karl Robe on April 7, 2008 13:53 CDT
When coaching clients on how to work with media, I start by asking for each participant’s greatest fear. Inevitably, the majority say being misquoted or taken out of context. This is especially true with attorneys who are trained to dissect words for specific intent.Click for more
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Bio
on April 7, 2008 15:22 CDT
Karl Robe, APR, leads the public relations practice at Avicom Marketing Communications, which has local offices in Waukesha and Milwaukee. He can be reached at karl.robe@avicomdirect.com .Click for more
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