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Law firms: Produce value or perish
by Karl Robe on May 20, 2010 13:29 CDT
For the past two decades, according to the Association of Corporate Counsel, there has been an unrelenting drive by companies and their suppliers to reduce costs while increasing quality and value in their products and services. The only outlier seems to be law firms.Click for more | Comments
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Commentary: Online search for Wisconsin law firms reveals ranking issues
by Karl Robe on March 23, 2010 13:11 CDT
I recently conducted a simple Google search for "Wisconsin Law Firms.” Only Whyte Hirschboeck Dudek S.C. (Milwaukee) and Axley Brynelson, LLP (Madison) appeared on page one. The No. 1 spot was occupied by FindLaw.com , which lists Wisconsin attorneys by location within the state. Ranked No. 3 is HG.org , which lists attorneys by Wisconsin city and practice focus. The rest of page one is filled with aggregate attorney listings. Some (especially corporate firms) might consider these...Click for more | Comments
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Commentary: Internal marketing efforts can improve profitability
by Karl Robe on January 22, 2010 09:09 CST
Studies conducted across the country repeatedly show the value of internal marketing to professional services firms. A national study of 200 human resources executives conducted by Wisconsin-based Business Development Directives revealed firms with strong internal marketing initiatives experience higher-than-average growth rates and profitability.Click for more | Comments (3)
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Commentary: Crisis management is opportunity for attorneys
by Karl Robe on November 23, 2009 11:16 CST
Few organizational crises are unexpected. More than likely, advance warning signs existed, were acknowledged somewhere along the chain of command, but were ignored or not reported to leadership.
Karl Robe, APR, counsels attorneys and executives on communications strategies that support achievement of growth objectives and overcome business challenges. Contact him at Karl James & Company LLC by emailing karl.robe@karljames.com.
Click for more | Comments (2)
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Commentary: Rainmakers share some business development tools
by Karl Robe on September 24, 2009 13:01 CDT
In the Chicago office of Foley & Lardner, partner Donna Pugh characterizes herself as a heavy user of marketing tools to develop clients. “I’m constantly thinking of unusual ways to engage clients and prospects,” says Pugh, who works in the real estate practice area. “Frequently I have cocktail parties on a boat or roof deck or in a skybox at a rock concert to create a unique experience.” Pugh also positions herself as an expert through writing and speaking...Click for more | Comments (8)
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Act in accordance with what your brand promises
by Karl Robe on March 9, 2009 13:16 CDT
In a tough economy, brand focus can help you compete. Click for more | Comments
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Become an exceptional legal source to the media
by Karl Robe on February 6, 2009 10:52 CST
As you page through local newspapers, surf Internet news sites and flip through broadcast media channels, you frequently see repeat appearances by various legal eagles. Click for more | Comments
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Consider creating an event to promote your firm
by Karl Robe on January 5, 2009 09:22 CST
Specific expertise possessed by law firms makes for valuable events. Click for more | Comments
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Social media: The new electronic town square
by Karl Robe on October 24, 2008 11:16 CDT
People often ask me, how does social media technology benefit business? I tell them it’s all about the relationship.Click for more | Comments
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Some PR firms are beginning to share the risk
by Karl Robe on September 29, 2008 09:51 CDT
While working at a national trade association, I was charged with building visibility for issues in Washington with key members of Congress. After reviewing several DC-based PR firms, our CEO decided to hire a firm he knew, rather than one with specific expertise that matched our needs. The results were predictable, but we engaged the firm nonetheless.Click for more | Comments
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How can you benefit by shaping media’s agenda?
by Kark Robe on September 8, 2008 09:37 CDT
Mark Twain once wrote, “The trouble is that the stupid people — who constitute the grand overwhelming majority of this and all other nations — do believe and are molded and convinced by what they get out of a newspaper.”Click for more | Comments
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Why attorneys inevitably mishandle crisis situations
by Karl Robe on July 28, 2008 09:17 CDT
The title of this column derives from a monthly media coaching session I conducted for a corporate law firm client. As you can imagine, the advanced billing for this session created quite a stir.Click for more | Comments
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State Bar battle reflects importance of image
by Karl Robe on June 30, 2008 10:13 CDT
I may be dipping my toe into scalding water here, but I find fascinating the battle over what the future holds for the State Bar. Click for more | Comments
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Rethinking the automatic ‘no-comment’ response
by Karl Robe on June 2, 2008 11:18 CDT
As coach and counselor to c-level executives from Fortune 100 companies to start-ups, I have advised how to manage relationships and situations with employees, media, government, community activists and countless other stakeholders.Click for more | Comments
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Extending the value of your firm’s PR efforts
by Karl Robe on May 5, 2008 09:08 CDT
The following guidelines give insight into some of the coaching we give to our agency public relations teams. From basic principles for developing stories, to seeking additional opportunities to pitch stories to media, these steps serve as a process for you to craft media coverage that matches your strategy and carries your message.Click for more | Comments
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Who’s to blame for media misquotes … you or them?
by Karl Robe on April 7, 2008 11:53 CDT
When coaching clients on how to work with media, I start by asking for each participant’s greatest fear. Inevitably, the majority say being misquoted or taken out of context. This is especially true with attorneys who are trained to dissect words for specific intent.Click for more | Comments
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Bio
on April 7, 2008 13:22 CDT
Karl Robe, APR, counsels attorneys and executives on communications strategies that support achievement of growth objectives and overcome business challenges. Contact him at Karl James & Company LLC by emailing karl.robe@karljames.com .Click for more | Comments
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